How Cerbos turned AI Search into a measurable growth channel
Cerbos is an authorization platform for enterprise software and AI. In a competitive cybersecurity tooling landscape, they needed AI visibility to drive acquisition.
Industry
Developer Tools / Authorization
Target Audience
Software Engineers and CTOs
Website
Key Metrics
- 2.5x increase in AI Search visibility
- 7th → 1st increase in AI Search rank
- +230% increase in agent and crawler visits from major AI platforms
Context: Gaining early-mover traction
Deeply technical audiences are among the first to search for solutions through AI chatbots. Cerbos recognized this shift early. Partnering early with Siteline, they set out to answer the following questions:
- How do we improve AI search visibility to reach new customers in a cost-effective way?
- What content and topics should we focus on to improve our rank in AI Search?
- How to track and measure our performance and results in AI Search?
"Our customer base is highly technical; they are at the forefront of this AI Search boom, so if our competitors get mentioned and we do not, we will miss out on potential customers. It was a no-brainer to start with AI Search"
Anna Paykina
Product Marketing - Cerbos
Approach: From guesswork to data-driven discoverability
Cerbos ran an initial analysis with Siteline Visibility Tracking feature. They identified prompts and topics critical for their product category and saw how they performed against competitors.
Initial AI visibility results
Building a solid technical foundation
Cerbos ensured that there were no technical issues that could impede AI bots from crawling their site and all their content. Siteline's Agent Analytics audit confirmed that AI bots could successfully crawl the Cerbos site, validating their technical setup.
- They knew exactly how many visits their website received from bots and agents.
- They made sure the website was used for LLM training, search indexing, and generating prompt replies for humans in real time.
- They identified their trending and underperforming content based on bot request data.
AI agent, bot and crawler requests by category
"We have open conversations with the Siteline team on Slack; it doesn't even feel like traditional support, it feels like a partnership."
Sergei
SEO Specialist
Bringing insights to action
By cross-referencing the insights gathered on the Siteline platform with their SEO knowledge, Cerbos was ready to optimize their content at scale.
- With Visibility Tracking, they identified underperforming prompts and topics, updating relevant articles and adding FAQs.
- They uncovered real prompt volume from ChatGPT users with Agent Analytics, revealing where to focus content efforts.
- Siteline's Recommendations feature helped Cerbos balance new content creation and existing article improvement.
Results: Improved visibility by month 3
Cerbos saw improvements in visibility within a few weeks and substantial changes at the 2-3 month mark.
- Visibility increased from 18% to 45%
- Competitive rank improved from 7th to 1st
- +230% increase in AI agent and bot visits
"Siteline turned AI search into a measurable channel for us. The insights revealed where our brand was being mentioned, where it wasn't, and how to act on that. After a couple months of strategic optimization our overall AI visibility rose by 2.5x."
Anna Paykina
Product Marketing - Cerbos
The bottom line
AI search is rapidly gaining ground on traditional search engines like Google. Early adopters who take it seriously now will benefit as it matures. Tools like Siteline can make a huge difference in combining insights and actions for long-term impact.